What is a Customer Journey? The customer journey is the name given to all the customers’ experiences in interacting with your brand. The customer journey is not just about purchasing your product/service. It lists all the steps that customers take when they interact with your brand. Getting aware of your brand’s existence, interacting with your...
In our previous articles, we emphasized the importance of rich customer insights and mentioned some tools which are used to achieve them: Six Paths Framework, Three Tiers of Non-customers, and Customer Journey. In all these tools, the key point is putting yourself in your customers’ shoes and thinking from their perspective. These remind us of...
The Six Paths Framework of The Blue Ocean Strategy In our previous articles, we emphasized the importance of rich customer insights to create a new market. Rich customer insights allow us to make competition irrelevant by answering 4 questions: Which factors that the industry has long competed on should be eliminated? Which factor should be...
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