OGSM (Objectives, Goals, Strategies, and Measures) is a business-planning framework for organizational planning and performance management. It helps organizations to track measurable goals by linking their long term visions and strategies to short and medium term actions and measures.
Main Benefits of OGSM Framework
OGSM helps organizations to create a standardized method to achieve their goals. Goals are linked to strategies and business activities to get a comprehensive and actionable strategic plan.
OGSM Framework helps you:
- To define the organization’s objectives, goals, strategies, and measures,
- To create a structured plan to track progress,
- To create a strong management routine,
- To help organizations to prioritize their goals and strategies,
- To help in communicating the organization’s strategy to the employees, stakeholders and other partners.
Explanation of OGSM Framework
OGSM Framework is a strategic planning tool providing a clear and compact structure with the operational elements of Objectives – Goals – Strategies – Measures.
Objectives: In the OGSM model, it all starts with your objectives. Objectives are the long-term outcomes the organization wants to achieve. For an organization, the most crucial point is to identify the key objectives that align with the overall mission and vision. Objectives should be clear, specific, time- bound and tailored to company’s business.
Goals: Goals are specific, measurable, achievable steps to achieve the higher level objective. Providing quantitative targets of progress towards objective is crucial for the the success of the company.
Strategies: Strategies are specific actions or plans taken to achieve the goals. It is about where the organization choose to focus. The strategies part is asking “what” and “how” questions in achieving objectives.
Measures: Measures are numerical targets of progress on strategies. Measurable metrics are used to track progress and the indicators make the strategies concrete. OGSM plan should be monitored and adjusted along the way.
OGSM Framework is a continuous plan that generally includes the following steps:
- Choose your objectives: Define the overall purpose and direction of the organization.
- Link goals: Establish specific, measurable, and achievable targets to achieve objectives.
- Determine strategies: Develop plans and actions to achieve the goals and objectives.
- Find your measures: Keep track on progress using measurable metrics.
How to Apply OGSM Framework
To apply OGSM Framework to your business, FITMINDS is providing an adoption of the model that fits your company and your company’s needs. OGSM Framework can increase the long-term profitability and health of your company.
Contact us to get more information or discover your probable personalized roadmap for OGSM Framework.
Additional Tips and Readings
- You can read 7 Strategy Questions for successful strategy execution.
- For a step-by-step strategic planning tool, you can read Lafley and Martin’s Five-Step Strategy Model
- To visualize every critical aspect of your business on one page, you can read Business Model Canvas
- To read more about strategy success, you can check Mintzberg’s 5Ps of Strategy
Contact us to develop successful marketing strategies via OGSM FRAMEWORK.