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Customer Pain Point Analysis is a strategic process used by businesses to identify and understand the specific problems or challenges that their customers encounter during their interactions with products, services, or the overall customer experience. By pinpointing these pain points, businesses can develop targeted solutions to address them, leading to improved customer satisfaction, loyalty, and...

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Pricing Impact Analysis is the process of evaluating different pricing strategies on various aspects of a business, such as sales performance, market share, profitability, and customer behavior. Pricing Impact Analysis assists businesses in understanding the direct and indirect consequences of pricing decisions through a systematic evaluation of key performance indicators. By analyzing data before and...

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“Jobs to Be Done” (JTBD) is a framework that helps organizations better understand what drives their customers’ purchasing decisions and how they use their products or services. Developed into a popular concept by Harvard Business School Professor Clayton Christensen, JTBD centers on the notion that customers effectively ’employ’ products and services to accomplish particular tasks...

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The Baldrige Model is a comprehensive framework for organizational excellence that originated in the United States in 1987. It provides a structured approach for organizations to assess their performance, identify areas for improvement, and implement best practices to achieve sustainable results. By focusing on key criteria such as leadership, strategy, customers, measurement, analysis, workforce, operations,...

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CATWOE Analysis is a problem-solving and decision-making technique businesses use to analyze complex situations or systems. It was developed by British management scientist Peter Checkland in the 1970s as part of the Soft Systems Methodology (SSM).   Main Benefits of CATWOE Analysis CATWOE Analysis helps businesses gain a comprehensive understanding of complex problems or systems,...

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Doblin’s 10 Types of Innovation framework empowers organizations to systematically analyze and improve their innovation endeavors across various domains. Developed by Larry Keeley and his team at Doblin, the model aims to foster growth, differentiation, and competitive advantage in the market.   Main Benefits of Doblin’s 10 Types of Innovation Model Doblin’s 10 Types of...

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The SCAMPER Technique is a creative thinking method designed to stimulate innovative thinking and problem-solving, particularly beneficial for businesses seeking to adapt, grow, and stay competitive in their industries. The SCAMPER technique was developed by Alex Faickney Osborn, an advertising executive and the author of the creativity technique named brainstorming, in 1953.   Main Benefits of The SCAMPER...