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Kapferer’s Brand Identity Prism is a model that helps businesses to build strong, enduring brand identities representing six key elements. The elements are: Physical appearance, personality, culture, relationship, reflection, and self-image. These six elements form a brand’s identity that reflects the core values of the brand.   Main Benefits of Kapferer’s Brand Identity Prism Kapferer’s...

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OGSM (Objectives, Goals, Strategies, and Measures) is a business-planning framework for organizational planning and performance management. It helps organizations to track measurable goals by linking their long term visions and strategies to short and medium term actions and measures.   Main Benefits of OGSM Framework OGSM helps organizations to create a standardized method to achieve...

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The Competitive Landscape Analysis is a dynamic model to identify a company’s competitors by collecting insights from their business strategy by identifying, searching, and evaluating their moves. In other words, The Competitive Landscape Analysis assists companies in analyzing their competitors’ strengths and weaknesses. In a sense, it enables companies to identify their direct and indirect...