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The SCAMPER Technique is a creative thinking method designed to stimulate innovative thinking and problem-solving, particularly beneficial for businesses seeking to adapt, grow, and stay competitive in their industries. The SCAMPER technique was developed by Alex Faickney Osborn, an advertising executive and the author of the creativity technique named brainstorming, in 1953.   Main Benefits of The SCAMPER...

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The AAA Global Strategy is a business strategy that offers a structured approach to international expansion and value creation. The model was developed by Pankaj Ghemawat, a global strategist and professor at New York University. It includes three key approaches to global value creation: Adaptation, Aggregation, and Arbitrage.   Main Benefits of The “AAA” Global...

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The ESSO Business Model, introduced by Michael Lim of Bangor University, stands as a strategic business model designed to provide a comprehensive understanding of the business environment and guide decision-making across various facets of an organization. It is a four-building-block framework that starts with a thorough analysis of the market environment and extends to the...

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The Strategic Position and Action Evaluation (SPACE) Matrix is a strategic management tool primarily used for strategy formulation, with a specific emphasis on assessing an organization’s competitive position. It enables organizations to make more informed decisions about future strategies.   Main Benefits of The SPACE Matrix The SPACE Matrix proves to be a valuable instrument...

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The ICE Scoring Model is a widely utilized framework that enables the evaluation and ranking of ideas, features, or projects by considering their potential impact, confidence level, and implementation ease.   Main Benefits of The ICE Scoring Model By using The ICE Scoring Model, businesses can make well-informed decisions regarding the prioritization and allocation of...

Predict Your Competitor’s Next Strategic Move via Porter’s Four Corners Model
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