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Appreciative Inquiry is an organizational development and change management approach that focuses on identifying the positive aspects of an organization or system rather than its weaknesses or problems. It was developed by David Cooperrider and Suresh Srivastva in the 1980s at Case Western Reserve University in the United States. Initially used in organizational development and change...

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The Innovation Value Chain is an innovation process utilized by businesses, comprising a series of interconnected stages, including idea generation, development, and implementation. Each phase transforms conceptual ideas into tangible products or services by defining their features, functionalities, and specifications.   Main Benefits of the Innovation Value Chain The Innovation Value Chain serves as a...

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The Nadler-Tushman Congruence Model is an organizational diagnostic tool designed to provide a holistic analysis of an organization’s effectiveness by examining alignment (congruence) between its various components. It was created by David A. Nadler and Michael L. Tushman in the 1980s.   Main Benefits of The Nadler-Tushman Congruence Model The Nadler-Tushman Congruence Model provides a...

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The ADKAR model is a change management framework designed to assist organizations in comprehending the phases of organizational change. Jeff Hiatt developed the ADKAR model, an acronym representing the five essential outcomes – Awareness, Desire, Knowledge, Ability, and Reinforcement – that organizations must attain for a change to be successful.   Main Benefits of The...

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Scenario Planning is a strategic framework that enables organizations to make data-driven decisions by exploring diverse future scenarios. It involves the creation of multiple future scenarios to evaluate potential risks, opportunities, and challenges an organization might encounter.   Main Benefits of Scenario Planning The main purpose of scenario-building is to enhance decision-making by enabling an...

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The Strategic Position and Action Evaluation (SPACE) Matrix is a strategic management tool primarily used for strategy formulation, with a specific emphasis on assessing an organization’s competitive position. It enables organizations to make more informed decisions about future strategies.   Main Benefits of The SPACE Matrix The SPACE Matrix proves to be a valuable instrument...

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Kapferer’s Brand Identity Prism is a model that helps businesses to build strong, enduring brand identities representing six key elements. The elements are: Physical appearance, personality, culture, relationship, reflection, and self-image. These six elements form a brand’s identity that reflects the core values of the brand.   Main Benefits of Kapferer’s Brand Identity Prism Kapferer’s...