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STDC Model (also known as See-Think-Do-Care) is a marketing framework that helps businesses understand different stages of the customer journey. This customer-centric model was created by Avinash Kaushik, a digital marketing expert.   Main Benefits of The STDC Model By using The STDC Model, businesses can customize their messaging and offers to precisely meet the unique...

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The AARRR Pirate Metrics is a framework that helps businesses analyze and optimize customer experience and engagement. AARRR was created by Dave McClure, the founder of 500 Startups. It focuses on each stage of the customer journey to optimize business performance.   Main Benefits of The AARRR Pirate Metrics By using The AARRR Pirate Metrics, businesses...

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A sales funnel or a purchasing funnel illustrates the steps of customers’ journey during the purchasing period. It is based on the four stages of the purchasing period: awareness, interest, decision, and action. These stages identify the position of customers from gaining their attention to attracting the customers to buy the product or service. Main...