The AIDA Model is a marketing and advertising approach methodology that is designed to describe the stages of customer journey. The model was developed by the American businessman E. St. Elmo Lewis, in the late 19th century. AIDA stands for Attention, Interest, Desire and Action.
Main Benefits of The AIDA Model
By using The AIDA Model, businesses can create effective marketing campaigns via addressing the customer’s needs and desires at each stage of the journey.
The AIDA Model helps:
- to understand the customer journey and develop effective marketing strategies,
- to determine areas of improvement and create targeted messaging,
- to encourage customers to take action,
- to provide a clear and simple framework that help to increase conversion rates and drive sales.
Explanation of The AIDA Model
The AIDA Model is a customer-centric approach consisting four stages: Attention, Interest, Desire and Action.
Attention: The first stage of The AIDA Model is to grab attention of the target audience. By various marketing techniques, it aims customers to be aware of the brand and the product among competitors. It is a type of “eyecatcher”.
Interest: After making the target audience aware of the product or service, the second stage is to generate interest. The audience is provided with more information such as a website, a product brochure or photos that highlight the benefits and unique features of the product.
Desire: After the audience is engaged, it is aimed to create a desire or need. It focuses on the benefits by comparing the product with similar products or services. It addresses the emotions of the customer.
Action: The final stage of The AIDA Model is to pursuade the customer to take an action and make a purchase. Next steps should be clear. This could be clicking on a link, making a purchase, or sharing a piece of content.
There are some variants of The AIDA Model. Selected variants are:
Modified AIDA Model: Awareness, Interest, Conviction, Desire, Action
AIDAS Model: Attention, Interest, Desire, Action, Satisfaction
AISDALSLove model: Awareness, Interest, Search, Desire, Action, Like/dislike, Share, Love/Hate
Lavidge et al’s Hierarchy of Effects: Awareness, Knowledge, Liking, Preference, Conviction, Purchase
McGuire’s model: Presentation, Attention, Comprehension, Yielding , Retention, Behavior.
How to Apply The AIDA Model
To apply The AIDA Model to your business, FITMINDS is providing an adoption of the model that fits your company and your company’s needs. By using the The AIDA Model, businesses can gain a better understanding of customer buying habits and develop effective marketing strategies.
Contact us to get more information or discover your probable personalized roadmap for The AIDA Model.
Additional Tips and Readings
- You can learn more about customer decisions with the Simonson & Rosen’s Influence Mix.
- To increase your customer loyalty and lifetime value, you can check RFM Analysis & Segmentation.
- To learn more about customer behavior, you can read our The Product Diffusion Curve
- To read more about creation of habitual behaviors , you can check The Hook Model of Behavioral Design
Contact us to create effective marketing strategies via The AIDA Model.