The Six Paths Framework of The Blue Ocean Strategy In our previous articles, we emphasized the importance of rich customer insights to create a new market. Rich customer insights allow us to make competition irrelevant by answering 4 questions: Which factors that the industry has long competed on should be eliminated? Which factor should be...
Why Does a Business need to Apply The Blue Ocean Strategy? It allows a company to, Make competition irrelevant by creating a new market. Capture the demand in this new market. Break value-cost tradeoff. A Detailed Description of the Blue Ocean Strategy Blue Ocean Strategy divides the market into two categories: Red Ocean and Blue...
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