In our previous article, we analyzed a tool for portfolio optimization: BCG (Growth Share) Matrix. It analyzed the portfolio of products or business units in two aspects: market attractiveness and long-term profitability. In this article, we will explain the GE – McKinsey Matrix. It is designed for a similar purpose as BCG Matrix: Portfolio optimization...

In this article, we will explain; What BCG Matrix is, How to apply it, Recommendations for better implementation. What is BCG (Growth Share) Matrix? BCG Matrix, also known as Growth-Share Matrix, is a framework that helps companies find the optimal way to prioritize either their products or business units. BCG Matrix analyzes the portfolio of...