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What is TOWS Analysis and How to Apply It?

What is TOWS Analysis?    The TOWS Analysis or TOWS Matrix is a variant of the SWOT Analysis model, which investigates and analyzes Strengths, Weaknesses, Opportunities, and Threats that a business has to confront.  The primary aim of the TOWS Matrix is to help a decision-maker for improving strategic options from an internal-external analysis. It is...