STDC Model (also known as See-Think-Do-Care) is a marketing framework that helps businesses understand different stages of the customer journey. This customer-centric model was created by Avinash Kaushik, a digital marketing expert.
Main Benefits of The STDC Model
By using The STDC Model, businesses can customize their messaging and offers to precisely meet the unique requirements and perspectives of customers at each stage.
The STDC Model helps you:
- to attract potential customers and nurture existing customers,
- to increase customer satisfaction and loyalty,
- to elevate customer retention rates and foster repeat purchases,
- to develop a marketing strategy focused on customers’ behavior.
Explanation of The STDC Model
The STDC Model targets potential customers at different stages of the purchasing process by addressing their specific needs and behaviors. The model consists of four stages (See-Think-Do-Care) of communication with the client.
See: The “See” stage focuses on attracting audiences’ attention. The aim is to make potential customers aware of your brand and generate interest by utilizing different marketing channels to increase visibility.
Think: During the “Think” stage, customers are actively researching and comparing various brands or solutions before making a decision. The objective is to offer valuable information and resources to assist customers in making informed decisions. At this stage, the customer is familiar with the product and is on the verge of making a purchase.
Do: The “Do” stage is where customers are ready to complete their purchase. At this stage, businesses can motivate customers to finalize their purchase with ease by optimizing the user experience.
Care: The “Care” stage focuses on the communication with the buyer after the deal. The objective is to cultivate lasting relationships and nurturing existing customers. During this stage, businesses strive to keep repeat customers well-informed about any updates or changes.
Overall, the STDC model provides businesses with a systematic approach to nurture customers throughout their entire journey. By implementing this model, businesses can allocate their marketing resources effectively.
How to Apply The STDC Model
To apply The STDC Model to your business, FITMINDS is providing an adoption of the model that fits your company and your company’s needs. By using The STDC Model, businesses can optimize customer engagement and measure growth.
Contact us to get more information or discover your probable personalized roadmap for The STDC Model.
Additional Tips and Readings
- You can learn more about customer experience and engagement with The AARRR Pirate Metrics.
- To increase your customer loyalty and lifetime value, you can check RFM Analysis & Segmentation.
- To learn more about customer needs and preferences, you can read our The Value Proposition Canvas.
- To read more about customers’ feelings and interactions with the brand, you can check Empathy Mapping.
Contact us to create effective marketing strategies via The STDC Model.
