The BANT framework is a sales qualification methodology to determine a prospect’s fit with the product or service. It helps sales and marketing teams quickly identify prospects most likely to make a purchase. The BANT process was created at IBM in the 1950s, focusing on four considerations: Budget, Authority, Need, and Timing.   Main Benefits of The Bant Framework The primary objective...

Market share analysis is a key indicator of market potential and opportunity. It is the process of evaluating an organization’s competitive position in the industry.   Main Benefits of Market Share Analysis By evaluating market share and market size, companies can understand their competitive position in the market and identify opportunities for growth. Market Share...

Marketing Health Check is a step-by-step evaluation of a company’s marketing activities. It gives companies a structured way to measure their marketing efforts aimed at identifying areas of strengths, weaknesses, opportunities, and threats.   Main Benefits of Marketing Health Check By using Marketing Health Check, businesses can improve their marketing performance and achieve business goals...

7Ps Marketing Mix is a structured framework for planning and implementing marketing strategies. The model allows businesses to consider all key elements that contribute to the success of their marketing efforts. The approach was typically structured around the four pillars of marketing: Product, Price, Place, and Promotion. Later, it was expanded to 7Ps of marketing with the...

STP is a marketing model that helps businesses to create effective marketing strategies targeting specific customer segments. STP stands for Segmentation, Targeting, and Positioning. It includes creating market segmentation, targeting the selected segments, and positioning product or service to capture target segment effectively.   Main Benefits of STP Marketing Model By using STP Marketing Model,...