Market segmentation is a marketing term that refers to dividing a market into smaller groups of consumers with common needs and who respond similarly to a marketing action. The goal of market segmentation is to allow a business to better target its products or services to different categories of consumers. Main Benefits of Market...
Increasing the number or the volume of sales is listed among the top targets of sales & marketing teams in each and every company. Through the correct planning of cross-selling and up-selling, companies can go beyond their current sales. To imply the true spirit of the cross & up-selling mechanisms in a company, every manager...
RFM (Recency, frequency, and monetary value) is an analysis methodology enabling companies to segment their customers based on past purchases. Main Benefits of RFM Analysis & Segmentation RFM helps you: tailor your strategy based on customers’ past purchasing behavior transform occasional buyers into regular ones calculate customer lifetime value (CLTV, LTV), and identify most...
What is Segmentation and Why is It Important? Segmentation is the process of grouping customers that display similar behavior and characteristics in a defined market. Brands or companies should determine the target segment(s) for which they will design products and services. This approach has two major advantages: By focusing on investment, they prevent untargeted use...
FITMINDS Danışmanlık Ticaret Limited Şirketi
