The Brand Essence Wheel is a brand strategy model used to create a robust and consistent brand. It aids organizations in defining the essence of their brand. Serving as a strategic marketing tool, it communicates the fundamental attributes, values, and personality of a brand. Main Benefits of The Brand Essence Wheel The Brand Essence...
Customer Lifetime Value (CLV) Analysis is a method used to measure the value a customer provides for the business over their entire lifetime. CLV analysis encompasses the total revenue generated from a customer’s initial purchase to their final purchase. Main Benefits of Customer Lifetime Value Analysis By evaluating both the monetary value and the...
The Value Proposition Canvas is a framework designed to align a product or service with customer needs and preferences. It was developed by Dr. Alexander Osterwalder as a tool to ensure that there is a strong match between the product and the target market. Main Benefits of The Value Proposition Canvas The Value Proposition...
The Lean Startup Method is an approach that analyses the viability of a proposed business model, and it helps with developing products or services. It was first proposed by entrepreneur and author Eric Ries in his book “The Lean Startup.” Main Benefits of The Lean Startup Method The Lean Startup Method empowers entrepreneurs and...
Brand storytelling is a powerful marketing technique that aims to create an emotional bond between the brand and its target audience. It helps to establish brand awareness and drive long-term customer engagement. Main Benefits of Brand Storytelling Brand storytelling is a long-term process that provides a strong emotional connection that goes beyond the product...
THE BUY-SELL HIERARCHY is a marketing method that helps to explore existing relations with customers. The model was developed by consultants Robert Miller and Stephen Heiman, and introduced in their 2005 book, ‘The New Successful Large Account Management‘. Main Benefits of The Buy-Sell Hierarchy Model By using The Buy-Sell Hierarchy Model, businesses can explore...
Simonson & Rosen’s Influence Mix is a marketing framework that helps marketers to understand how different factors influence consumer decisions. It was developed by professors Itamar Simonson and Emanuel Rosen. Main Benefits of Simonson & Rosen’s Influence Mix Simonson & Rosen’s Influence Mix is a useful tool that helps marketers to create more targeted...
Net Promoter Score is a customer satisfaction and loyalty metric that is used to gauge the likelihood that a customer will recommend a company’s products or services to others. The NPS is a proprietary instrument developed by Fred Reichheld, an American New York Times best-selling author, speaker and business strategist. Main Benefits of Net...
The Hook Model of Behavioral Design is a framework that can be used to encourage specific behaviors in customers. The model is created by Nir Eyal, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. It is based on the idea that the most effective way to encourage a behavior is...
For companies in all industries, the perceptions of their products in their buyers’ minds carry high importance for their profitability, sustainability, and the future of their companies. When companies launch their new products, they will face different buyers that are in different engagement stages. The Product Diffusion Curve is a bell-shaped curve that segments the...
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