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Align Your Marketing Strategy with Your Organizational Goals via THE BALANCED SCORECARD

The Balanced Scorecard is a strategic performance measurement system that helps organizations track and manage the progress in achieving their strategic goals. It was developed by Robert Kaplan and David Norton. The system, developed over time, is widely used in many major companies today for the objective of formulating and executing strategies. Main Benefits of...

Move from Vision to Results via OGSM FRAMEWORK

OGSM (Objectives, Goals, Strategies, and Measures) is a business-planning framework for organizational planning and performance management. It helps organizations to track measurable goals by linking their long term visions and strategies to short and medium term actions and measures.   Main Benefits of OGSM Framework OGSM helps organizations to create a standardized method to achieve...

Determine What Type of Strategy is Right for Your Business via PORTER’S GENERIC STRATEGIES

Porter Generic Strategies can help companies make the best choice for their organization to succeed in the business and generate a profit. Michael Porter identifies 3 strategies for achieving a competitive edge in his book “Competitive Advantage: Creating and Sustaining Superior Performance.” These are Cost Leadership Strategy, Differentiation Strategy, and Focus Strategy. Main Benefits of...

Craft a Well-Thought Business Strategy via Lafley and Martin’s FIVE-STEP STRATEGY MODEL

The Five-Step Strategy Model, developed by A.G. Lafley, and Roger Martin, is a step-by-step strategic planning tool. Main Benefits of FIVE-STEP STRATEGY MODEL FIVE-STEP STRATEGY MODEL helps you: Build a coherent strategy Focus on the most critical aspects of strategic planning Clarify your thoughts with its question-based structure. Explanation of FIVE-STEP STRATEGY MODEL Regardless of...