The AAA Global Strategy is a business strategy that offers a structured approach to international expansion and value creation. The model was developed by Pankaj Ghemawat, a global strategist and professor at New York University. It includes three key approaches to global value creation: Adaptation, Aggregation, and Arbitrage. Main Benefits of The “AAA” Global...
Kotter’s 8-Step Change Model is a framework for organizations to plan, implement, and sustain change initiatives effectively. The Model was developed by John P. Kotter, a Harvard Business School professor, to help leaders successfully implement organizational change. Main Benefits of Kotter’s 8-Step Change Model Kotter’s 8-Step Change Model provides a structured and systematic approach...
The MEDDIC Framework is a sales qualification methodology used to qualify and manage sales opportunities in a structured way. Dick Dunkel and Jack Napoli developed MEDDIC in the early 1990s. The framework has since been widely adopted by organizations seeking a systematic approach to assessing and prioritizing potential deals in the sales process. MEDDIC is...
The CHAMP Framework is an approach to customer-centric selling that assesses and prioritizes potential leads, placing the customer’s requirements at the forefront. Invented to empower sales processes, CHAMP stands for challenges, authority, money, and prioritization and reflects a commitment to uncovering the important aspects of a prospect’s profile. Main Benefits of The CHAMP Framework...
The Delta Model is a strategic management framework designed to create a strong connection between a company and its customers and complementors. Arnoldo Hax and Dean Wilde introduced the Model in the 1990s. Main Benefits of The DELTA Model The DELTA Model emphasizes the importance of understanding and meeting customer needs and building relationships...
The HEART Framework is an approach for measuring and improving the user experience (UX) of products or services. It provides a structured methodology for organizations to assess various dimensions of user satisfaction and engagement. HEART stands for Happiness, Engagement, Adoption, Retention, and Task Success. Main Benefits of The HEART Framework The HEART Framework allows...
The Brand Asset Valuator (BAV) Model is a brand assessment framework developed to analyze and measure the strength and value of a brand. Marketers and researchers widely use the model to evaluate consumer perceptions of brands and gain insights into how brands are positioned in the market. Main Benefits of The Brand Asset Valuator...
The Loyalty Ladder is a marketing concept that illustrates the progression of customers through various stages of loyalty to a brand or business. It helps businesses understand and categorize customers based on their level of commitment and engagement. Main Benefits of The Loyalty Ladder By using The Loyalty Ladder, businesses can nurture customer relationships...
The GOST model is a strategic business planning framework designed to help companies realize their long-term goals and create comprehensive plans for gradually achieving these goals. The model includes four components: Goals, Objectives, Strategies, and Tactics. Main Benefits of The GOST Model The GOST model allows for goal prioritization, directs focus to key objectives,...
The FCB Grid is a valuable marketing framework that assesses and classifies consumer products based on the level of consumer engagement and the cognitive processes involved in their decision-making. Richard Vaughn created the FCB Grid in the 1980s to aid advertising professionals in adopting a strategic and context-driven approach to comprehending consumers’ purchasing decisions. ...
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