Net Promoter Score is a customer satisfaction and loyalty metric that is used to gauge the likelihood that a customer will recommend a company’s products or services to others. The NPS is a proprietary instrument developed by Fred Reichheld, an American New York Times best-selling author, speaker and business strategist. Main Benefits of Net...
The Hook Model of Behavioral Design is a framework that can be used to encourage specific behaviors in customers. The model is created by Nir Eyal, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. It is based on the idea that the most effective way to encourage a behavior is...
All around the world, one of the crucial needs of companies is the adoption of their strategies across all parts of their organizations. For this, the Pyramid of Purpose Model is developed as a strategic tool that meets this need of the companies. The Pyramid of Purpose Model is prepared for the companies to effectively...
The Competitive Landscape Analysis is a dynamic model to identify a company’s competitors by collecting insights from their business strategy by identifying, searching, and evaluating their moves. In other words, The Competitive Landscape Analysis assists companies in analyzing their competitors’ strengths and weaknesses. In a sense, it enables companies to identify their direct and indirect...
A sales funnel or a purchasing funnel illustrates the steps of customers’ journey during the purchasing period. It is based on the four stages of the purchasing period: awareness, interest, decision, and action. These stages identify the position of customers from gaining their attention to attracting the customers to buy the product or service. Main...
Increasing the number or the volume of sales is listed among the top targets of sales & marketing teams in each and every company. Through the correct planning of cross-selling and up-selling, companies can go beyond their current sales. To imply the true spirit of the cross & up-selling mechanisms in a company, every manager...
Archie B. Carroll’s Corporation Social Responsibility (CSR) Pyramid Model was published in 1991 and became a well-known example in the CSR literature. The model provided an explanation for the four dimensions of how and why organizations need to take into account social responsibility. The dimensions of Carroll’s CSR Pyramid Model: There are four dimensions in...
In order to raise awareness about Alzheimer’s disease, the most common type of dementia, September was declared “Alzheimer’s Disease Awareness Month” by the Turkish Ministry of Health. WHAT IS THE ALZHEIMER’S DISEASE? During Alzheimer’s, which is defined as a physical disease of the brain, plaques and tangles develop in the brain that causes the death...
This model, in the broadest terms, is a strategy tool that aids businesses in terms of recognizing their strategic growth prospects. It was created by partners at McKinsey & Company and described in the 2000 book called “The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise.” Main Benefits of Mckinsey’s Seven Degrees of...
Professor and businessperson John Mullins created the Seven Domains Model, articulated in The New Business Road Test. It was developed as a resource for company owners looking to launch their ventures in addition to the goal of being a user manual for organizations trying to determine whether to explore new product opportunities. Main Benefits of...
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