Marketing Health Check is a step-by-step evaluation of a company’s marketing activities. It gives companies a structured way to measure their marketing efforts aimed at identifying areas of strengths, weaknesses, opportunities, and threats. Main Benefits of Marketing Health Check By using Marketing Health Check, businesses can improve their marketing performance and achieve business goals...
7Ps Marketing Mix is a structured framework for planning and implementing marketing strategies. The model allows businesses to consider all key elements that contribute to the success of their marketing efforts. The approach was typically structured around the four pillars of marketing: Product, Price, Place, and Promotion. Later, it was expanded to 7Ps of marketing with the...
THE BUY-SELL HIERARCHY is a marketing method that helps to explore existing relations with customers. The model was developed by consultants Robert Miller and Stephen Heiman, and introduced in their 2005 book, ‘The New Successful Large Account Management‘. Main Benefits of The Buy-Sell Hierarchy Model By using The Buy-Sell Hierarchy Model, businesses can explore...
The AIDA Model is a marketing and advertising approach methodology that is designed to describe the stages of customer journey. The model was developed by the American businessman E. St. Elmo Lewis, in the late 19th century. AIDA stands for Attention, Interest, Desire and Action. Main Benefits of The AIDA Model By using The...
STP is a marketing model that helps businesses to create effective marketing strategies targeting specific customer segments. STP stands for Segmentation, Targeting, and Positioning. It includes creating market segmentation, targeting the selected segments, and positioning product or service to capture target segment effectively. Main Benefits of STP Marketing Model By using STP Marketing Model,...
The Hoshin Planning is a management method used to align an organization’s goals and objectives with its strategies and tactics. It is a structured process requiring every person’s effort in the company. It creates a clear vision for the organization. Main Benefits of The Hoshin Planning The Hoshin planning is a long-term process that...
OGSM (Objectives, Goals, Strategies, and Measures) is a business-planning framework for organizational planning and performance management. It helps organizations to track measurable goals by linking their long term visions and strategies to short and medium term actions and measures. Main Benefits of OGSM Framework OGSM helps organizations to create a standardized method to achieve...
Sales and Operations Planning (S&OP) is a business management process that helps organizations effectively balance their supply and demand. It is a process that brings together representatives from different departments within a company such as sales, marketing, finance, and operations to create a consensus forecast for demand and supply. Main Benefits of Sales and...
Market segmentation is a marketing term that refers to dividing a market into smaller groups of consumers with common needs and who respond similarly to a marketing action. The goal of market segmentation is to allow a business to better target its products or services to different categories of consumers. Main Benefits of Market...
Simonson & Rosen’s Influence Mix is a marketing framework that helps marketers to understand how different factors influence consumer decisions. It was developed by professors Itamar Simonson and Emanuel Rosen. Main Benefits of Simonson & Rosen’s Influence Mix Simonson & Rosen’s Influence Mix is a useful tool that helps marketers to create more targeted...
FITMINDS Danışmanlık Ticaret Limited Şirketi
AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.OUR LOCATIONSWhere to find us?
AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.OUR LOCATIONSWhere to find us?
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.
