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Make Data-Driven Decisions via ICE SCORING MODEL

The ICE Scoring Model is a widely utilized framework that enables the evaluation and ranking of ideas, features, or projects by considering their potential impact, confidence level, and implementation ease.   Main Benefits of The ICE Scoring Model By using The ICE Scoring Model, businesses can make well-informed decisions regarding the prioritization and allocation of...

Measure Growth and Success via AARRR PIRATE METRICS

The AARRR Pirate Metrics is a framework that helps businesses analyze and optimize customer experience and engagement. AARRR was created by Dave McClure, the founder of 500 Startups. It focuses on each stage of the customer journey to optimize business performance.   Main Benefits of The AARRR Pirate Metrics By using The AARRR Pirate Metrics, businesses...

Provide Shared Insights and Optimize Overall Performance via DLMA ANALYSIS

DLMA Analysis, also referred to as “dilemma analysis,” is an innovative business model designed to provide valuable insights into the allocation of time and energy within corporations. It provides a roadmap for management disciplines, alignment, and governance structures.   Main Benefits of DLMA Analysis DLMA Analysis allows directors and executives to categorize their responsibilities, gain...

Align Your Marketing Strategy with Your Organizational Goals via THE BALANCED SCORECARD

The Balanced Scorecard is a strategic performance measurement system that helps organizations track and manage the progress in achieving their strategic goals. It was developed by Robert Kaplan and David Norton. The system, developed over time, is widely used in many major companies today for the objective of formulating and executing strategies. Main Benefits of...

Encourage Customer Behavior via BRAND STORYTELLING

Brand storytelling is a powerful marketing technique that aims to create an emotional bond between the brand and its target audience. It helps to establish brand awareness and drive long-term customer engagement.   Main Benefits of Brand Storytelling Brand storytelling is a long-term process that provides a strong emotional connection that goes beyond the product...