Marketing Health Check is a step-by-step evaluation of a company’s marketing activities. It gives companies a structured way to measure their marketing efforts aimed at identifying areas of strengths, weaknesses, opportunities, and threats. Main Benefits of Marketing Health Check By using Marketing Health Check, businesses can improve their marketing performance and achieve business goals...
7Ps Marketing Mix is a structured framework for planning and implementing marketing strategies. The model allows businesses to consider all key elements that contribute to the success of their marketing efforts. The approach was typically structured around the four pillars of marketing: Product, Price, Place, and Promotion. Later, it was expanded to 7Ps of marketing with the...
THE BUY-SELL HIERARCHY is a marketing method that helps to explore existing relations with customers. The model was developed by consultants Robert Miller and Stephen Heiman, and introduced in their 2005 book, ‘The New Successful Large Account Management‘. Main Benefits of The Buy-Sell Hierarchy Model By using The Buy-Sell Hierarchy Model, businesses can explore...
The SOSTAC Model is a planning framework used in marketing and business strategy development. It was created in the 1990s by writer and speaker PR Smith. It consists of six key stages: Situation analysis, objectives, strategy, tactics, actions, and control. Main Benefits of The Sostac Model The SOSTAC Model provides a comprehensive and structured...
The AIDA Model is a marketing and advertising approach methodology that is designed to describe the stages of customer journey. The model was developed by the American businessman E. St. Elmo Lewis, in the late 19th century. AIDA stands for Attention, Interest, Desire and Action. Main Benefits of The AIDA Model By using The...
STP is a marketing model that helps businesses to create effective marketing strategies targeting specific customer segments. STP stands for Segmentation, Targeting, and Positioning. It includes creating market segmentation, targeting the selected segments, and positioning product or service to capture target segment effectively. Main Benefits of STP Marketing Model By using STP Marketing Model,...
Kapferer’s Brand Identity Prism is a model that helps businesses to build strong, enduring brand identities representing six key elements. The elements are: Physical appearance, personality, culture, relationship, reflection, and self-image. These six elements form a brand’s identity that reflects the core values of the brand. Main Benefits of Kapferer’s Brand Identity Prism Kapferer’s...
The Hoshin Planning is a management method used to align an organization’s goals and objectives with its strategies and tactics. It is a structured process requiring every person’s effort in the company. It creates a clear vision for the organization. Main Benefits of The Hoshin Planning The Hoshin planning is a long-term process that...
OGSM (Objectives, Goals, Strategies, and Measures) is a business-planning framework for organizational planning and performance management. It helps organizations to track measurable goals by linking their long term visions and strategies to short and medium term actions and measures. Main Benefits of OGSM Framework OGSM helps organizations to create a standardized method to achieve...
Sales and Operations Planning (S&OP) is a business management process that helps organizations effectively balance their supply and demand. It is a process that brings together representatives from different departments within a company such as sales, marketing, finance, and operations to create a consensus forecast for demand and supply. Main Benefits of Sales and...
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